Updated on 2026/10/12
Introduction
With the development of new communication tools, particular attention must be paid to the protection of privacy. Therefore, we are committed to protecting privacy and respecting the confidentiality of the personal information we collect, in accordance with applicable privacy legislation, including Alberta’s Personal Information Protection Act (PIPA) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (PIPEDA).
Person Responsible for the Protection of Personal Information
The person responsible for the protection of personal information can be contacted at the following address:
Data Collection
We collect the following personal information:
• Name
• Email address
• Telephone number
• Location
• Nature of the project
This information is collected through our quote request and contact forms in order to process your request, contact you, produce statistics, and connect you with a qualified partner when we are unable to follow up on your request. We also use cookies, as described in the “Cookies” section, to ensure the proper operation of the website, measure certain interactions and, with your consent, perform advertising attribution and conversion tracking.
Cookies
We use cookies on our website. Some cookies are necessary for the proper operation and security of the website. Others may be used, with your consent, for measurement, attribution, conversion tracking or advertising purposes. Non-essential cookies are not enabled by default. You may accept them, refuse them or modify your choices using the consent banner displayed on our website. Your consent choice is stored for 30 days. You may also withdraw your consent at any time by changing your cookie preferences or contacting us at the following address:
Essential Cookies
These cookies are necessary for the operation, security and protection of the website against abuse. They cannot be disabled through our consent banner.
• __cf_bm
◦ Duration: 1 hour
◦ Domain: the domain of the website visited, its subdomains or certain domains of our technology providers
◦ Provider: Cloudflare
◦ Purpose: to support bot management, security and protection of the website against automated or malicious activity.
• msgsndr_id
◦ Duration: 1 year
◦ Domain: the domain of the website visited and its subdomains
◦ Provider: GoHighLevel / LeadConnector
◦ Purpose: to identify information associated with visitors and facilitate the tracking of interactions and contact activities within the funnel.
Analytics and Functionality Cookies
These cookies help us understand where visitors and requests come from, particularly when a call-tracking telephone number is displayed.
• calltrk_*
◦ Duration: 6 months
◦ Domain: the domain of the website visited and its subdomains
◦ Provider: CallRail
◦ Purpose: to correctly attribute the source of a visitor when a call-tracking telephone number is displayed.
Advertising Cookies
These cookies are used to measure the performance of our advertising campaigns, track conversions and improve the relevance of advertisements.
• _gcl*
◦ Duration: 3 months
◦ Domain: the domain of the website visited and its subdomains
◦ Provider: Google Ads
◦ Purpose: to measure advertising campaign performance and track conversions.
• _fbp
◦ Duration: 3 months
◦ Domain: the domain of the website visited and its subdomains
◦ Provider: Meta
◦ Purpose: to deliver advertising, measure advertising performance and track visitors’ interactions with the website.
Information collected through these cookies may be disclosed to our technology providers, including Cloudflare, CallRail, Google and Meta, for the purposes described above. Some of these providers may process information outside Alberta or outside Canada.
Forms and Interactions
Your personal information is collected through our quote request and contact forms.
Information submitted through our forms may be accessible to individuals responsible for processing requests, customer service, sales or request follow-up, as well as to certain technology providers used for hosting, website management, communications, analytics or advertising. We use the information collected for the following purposes:
• Processing your request
• Contact
• Statistics
• Connecting you with a qualified partner when we are unable to follow up on your request (see “Data Transfers”)
Consent
When required by law, we obtain your consent before collecting, using or disclosing your personal information. Consent for the use of your information is obtained in accordance with applicable law. You may withdraw your consent at any time by contacting the person responsible for the protection of personal information at:
Security and Storage
The personal information we collect is stored in a secure environment. Individuals working for us are required to respect the confidentiality of your information.
To ensure the security of your personal information, we use the following measures:
• Username / password
• SSL protocol
User Rights
You have the right to refuse the use of your information for certain purposes, remove your information from our mailing lists, request the deletion of your personal information from our systems, and access your information in order to modify or delete it, subject to applicable legal requirements and exceptions. This right to refuse applies in particular to the referral to a partner described in the “Data Transfers” section below. You may also file a complaint regarding the protection of your personal information by contacting the person responsible for the protection of personal information at the address indicated above. To exercise these rights, contact us at the address mentioned above:
Data Transfers
If we are unable to follow up on your request (for example: a project outside our service area, a service we do not offer, or a request that does not result in a transaction with us), we may forward it, within a reasonable period of time, to a qualified partner company in your project’s field so that it can meet the same need. This partner company may connect your request with up to four qualified companies. We transmit only: name, email, telephone number, location and nature of the project. This partner then processes your information in accordance with its own privacy policy, and you may contact it directly to exercise your rights.
You may refuse this referral at any time without affecting the processing of your initial request by contacting us at [email protected].
Any other transfer of personal information to third parties, outside Alberta or outside Canada will be carried out in accordance with applicable privacy legislation.
Data Retention
We retain your personal information for as long as necessary for the purposes for which it was collected, after which we destroy or anonymize it in accordance with applicable law.
Privacy Policy Updates
This policy will be updated in accordance with legislative and technological developments. We are committed to maintaining a high level of confidentiality by incorporating the latest technological innovations designed to ensure the confidentiality of your transactions. However, because no mechanism can provide absolute security, some degree of risk is always present when using the Internet to transmit personal information.
Legislation
We are committed to complying with applicable privacy legislation, including Alberta’s Personal Information Protection Act (PIPA) and, where applicable, the federal Personal Information Protection and Electronic Documents Act (PIPEDA).
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